Declarative Design Tools

Design is a process of divergence and convergence.

We receive a project brief, a set of constraints, and set about exploring all the ways to satisfy them. Through the course of a project we diverge, we branch, we come up with options, and then we converge by using the sum of our team's experience as designers, stakeholders, and humans to pick the optimal solution.

This process repeats in increasing levels of fidelity until we are done and the project is finished. We diverge and converge in yellow sticky notes on the wall, in wireframes on whiteboards and in mockup tools, through to high-fidelity final assets: we diverge and converge on a brand identity, a chair, an icon, a house, a website, or a piece of software.

Design is a process of divergence and convergence. Constrain your divergent thought too soon and you're resigned to end up with repetitive solutions and a lack of creativity and depth.