Showcasing the Showcasers
Shaggy's chart-topping hit wasn't supposed to go further than the middle of a forgotten album. One passionate DJ changed that — and there's a lesson in it for all of us.
Shaggy’s chart-topping hit It Wasn’t Me wasn’t supposed to go any further than the middle of an album immediately abandoned by a record label.
Not intended to be a single, and not graced with a traditional major label launch campaign, the song went from unknown to international number 1 because of the support of one passionate fan.
DJ Pablo Sato discovered It Wasn’t Me before anyone else: an obscure track on an obscure album, found on the file-sharing service Napster. Hooked by the song’s groove yet unable to get an official press copy from a reluctant record label, Sato played it on his radio show from his bootlegged mp3.